Education > Professional Development > Real Estate Designations

Real Estate Designations and Certifications

Upcoming Courses


SRS Designation Course

Instructor: Lynn Madison

Date: Monday, September 25th and Tuesday, September 26th, 2023

Time: Monday 8:30 am - 5:00 pm; Tuesday 8:30 am - 4:30 pm

Location: GKAR Classroom


  • GKAR Members - $169 
  • Non-Members - $269

Credit: 2 Hours Legal and 12 Hours Elective Continuing Education Credits


"Knowledge Powers Success"

Lynn is the owner of Lynn Madison Seminars, a full service training and development company devoted to the advancement of professionalism in real estate.

Formerly Lynn was Vice President and Director of Career Development for The Prudential Preferred Properties in Chicago, a 25 office firm with over 900 associates, where she authored and trained their New Agent Institute. Before that she held the same position with First United Realtors, a local independent with 28 offices. She was manager of two different offices for First United. Prior to that, she was an award winning salesperson – receiving their Salesperson of the Year honors.

Lynn speaks annually at the NAR conventions and is an ABR, BPOR, GRI, SFR, SRES, and SRS instructor and has conducted classes in over 30 states. Lynn's involvement with REBAC goes beyond instructing. She conducts the trainer recertification program for REBAC instructors annually and has authored or co-authored the SFR, ABR and BPOR courses.

Lynn regularly conducts the New Member Orientation program for many of the associations in the Chicagoland area, as well as Professional Standards and Leadership training sessions for many state and local Associations. She is the Treasurer of Main Street Organization of REALTORS her local 14,000+ member association.

At the National level, Lynn currently serves on the NAR Professional Development Committee the RPAC Participation Council and has served on Equal Opportunity and Cultural Diversity as well as Professional Standards and Risk Management. Lynn has been honored with two NAR Hall of Fame memberships - RPAC and REBAC.

At the state level Lynn has served as Chair of the RPAC Fund Raising Committee, Professional Standards Committee, GRI Board of Governors and has served as a member of the License Law Rewrite Task Force, License Law Scope & Structure Working Group, the Equal Opportunity Working Group, Education MIG as well as IAR’s Strat Plan and Convention Committees. She is the author of over 20 continuing education classes in Illinois. She has also served on the state Continuing Education Task Force and the CE Curriculum and Instructor Development Subcommittees. As a member of the Illinois Agency Task Force Lynn has been instrumental in the creation and training of new agency policies.

Lynn is ITI certified, a member of the Real Estate Educators Association, was a National Educator of the Year award winner, has received the Educator of the Year award from AIREE, the Illinois real estate educator of the year and REALTOR® of the Year honors from her local association in 2003 and was named the Illinois Association REALTOR of the Year for 2011.

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The Seller Representative Specialist (SRS) designation is the premier credential in seller representation.  It is designed to elevate professional standards and enhance personal performance.  The designation is awarded to real estate practitioners by the Real Estate Business Institute (REBI) who meet specific educational and practical experience criteria.

Register for e-PRO

e-PRO® Certification Course

Instructor: Terry Watson

Date: Monday, November 6th and Tuesday, November 7th, 2023

Time: 9:00 am - 3:30 pm

Location: GKAR Classroom


  • GKAR Members - $169 (Priced $50 less than NAR Virtual e-Pro course!)
  • Non-Members - $269

Credit: 12 Hours Elective Continuing Education Credits

Terry Watson, CSP - "The AHA Guy"

Inspiration & Customer Experience Expertise Like You've Never Heard Before

Terry goes by the nickname “The AHA Guy” because it’s his goal to give your audience ideas they’ve never heard before… and that will drastically change how they do business in the future. As a CSP, Terry has been designated one of the world’s top-speaking professionals. (Only 10% of the speakers who belong to the Global Speakers Federation hold this title – fewer than 600 worldwide.) His 20+ years of experience serving thousands of clients has made him a consummate professional in the world of wannabe speakers. Terry’s style is bold, funny, and wildly entertaining – while still delivering real world lessons that resonate with your audience and solve real problems for his clients.



The e-PRO® certification program helps REALTORS® master the advanced digital marketing techniques of today. With the e-PRO® certification, REALTORS® increase their ability to reach customers, expand their capabilities, and build trust by safeguarding client information. 

Register for At Home With Diversity

At Home With Diversity® Certification Course

Instructor: Matt Difanis

Date: Thursday, November 9th, 2023

Time: 9:00 am - 4:00 pm

Location: GKAR Classroom


  • GKAR Members - $89 
  • Non-Members - $139

Credit: 2 Hours Legal and 4 Hours Elective Continuing Education Credits

Matt Difanis, ABR/CDPE/GRI/SFR

"The World's Most Improbable DEI and Fair Housing Evangelist"

Matt considers himself the world's most improbable DEI and fair housing evangelist. Matt served as the 2018 President of the Illinois REALTORS. During his 4 years on the state leadership team, he went from unaware of any of these issues to aware, then concerned, and eventually outraged. In the last few years, he has become obsessed with building bridges to historically marginalized groups that have been impacted by housing discrimination--particularly the Black community.

Matt served as the 2020 Chair of the NAR Professional Standards Committee, where he advanced a series of proposals that eventually became Standard of Practice 10-5 in the Code of Ethics. That journey has landed Matt in the pages of The New York Times, in a Bloomberg Businessweek feature about housing discrimination, as a live guest on Bloomberg Quicktake, and as the exclusive guest for a full hour on the Tavis Smiley Show on KBLA in Los Angeles.

Matt is a full-time practitioner and multi-office broker-owner in Champaign, Illinois, where he leads his market's most inclusive real estate team.



The course work for the At Home with Diversity® certification is designed to enable you to work successfully with and within a rapidly changing multicultural market. It will help you to learn diversity sensitivity, how it applies to U.S. fair housing laws in your business, and ways to develop professional guidelines for working with people in the increasingly multicultural real estate market.