Sometimes there's confusion about using the term, REALTOR®. It's easy to see why since the term is often used interchangeably with "real estate agent" in movies, on television, and in day-to-day life. However, the right to market oneself as a REALTOR® is only granted once a person is a Member of the National Association of REALTORS® (NAR) and as such, guidelines exist to maintain the integrity of the REALTOR® brand.
When is it appropriate to use the term, REALTOR®?*
You can describe and market yourself as a REALTOR® after:
- You have obtained your real estate license, and
- You have completed New Member Orientation <link to orientation page> at GKAR, and
- Your Membership has been approved by the GKAR Board of Directors, and
- You subscribe to NAR's strict Code of Ethics.
Once you complete the steps above, you will be considered a Member of :
NAR is the exclusive owner of the REALTOR®, REALTORS®, REALTOR® Block "R" Logo (below), and other REALTOR® trademarks. You must be an official Member who follows the REALTOR® Code of Ethics in order to utilize them in your business.
"The REALTOR® trademarks are not synonymous with real estate agent, real estate broker or real estate professional. NAR will enforce against any misuses of its trademarks. Members may use the REALTOR® trademarks provided they follow NAR's trademark rules."
- National Association of REALTORS®
Specific guidelines exist for using the NAR Membership Marks. NAR updates and enforces these guidelines regularly. You can view the Membership Marks guidelines here.
*Applies to GKAR Membership. Other real estate associations may have different requirements for Membership.