8 Ways to Compete in Real Estate
June 17, 2010
Source: Inman News, Bernice Ross
Here are some lessons learned at the Awesome Females in Real Estate Conference by Inman columnist Bernice Ross about competing as a woman in the U.S. real estate market.
- Don't complain. It just wastes energy. Instead, step up your game.
- Knowledge is valuable. As Jenny Pruitt says: "Information is free. Knowledge is priceless."
- High-end clients value turnkey service and privacy. Jacky Teplitzky, managing director of Prudential Douglas Elliman, attributes her success to providing a package of services to well-heeled clients who value them.
- Online sophistication will pay off because today's customers expect real estate professionals to be available all the time.
- Be professional. Avoid unnecessary stress by asking yourself, "Will I remember this event 10 years from now?"
- Demonstrate the right attitude. If you are happy and do business in a pleasant way, you will attract clients who have a similar attitude.
- Learn by laughing. Be the kind of person who other business people want to know.
- Have fans before you ask them to "friend" you on Facebook. Line up 25 friends before you build your Facebook page.