Can Pepsi's Strategy Help Better Your Marketing?

February 18, 2010

Source: Inman News, Katie Lance

Experts say real estate pros could learn much from Pepsi's Super Bowl marketing strategy this year, which involved putting less money into traditional ads and a greater emphasis on social media.

Practitioners, too, can generate a lot of attention without spending a lot of money -- as it takes only a time commitment to gain a presence on Facebook, Twitter, and LinkedIn and begin building their brand.

Creativity is a must and -- like some Super Bowl ads -- real estate pros could seek opinions, sponsor contests, and hold fundraisers, creating unique Twitter hashtags to start the conversation.

Finally, practitioners would be wise to choose a social media platform and become an expert at it, posting quality, engaging content several times per day.

Back to News from GKAR