GKAR's Core Ideology, Vision, and Strategic Plan Document

May 1, 2009

Source: Frank Mortl, III
Job Title: Chief Executive Officer
Phone: (269) 382-1597
Email: FrankM@gkar.com

Core Ideology describes an organization's consistent identity that transcends all changes related to its relevant environment. Core Ideology consists of two notions: Core Purpose - the organization's reason for being - and Core Values - essential and enduring principles that guide an organization.

The Envisioned Future or Vision conveys a concrete, but yet unrealized, vision for the organization. It serves as a clear and compelling catalyst, a focal point for effort. The Vision describes long-range success.

GKAR's Core Ideology, Vision, and Strategic Plan Document

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