The first part of the program provides high-level digital marketing theory, with practical suggestions for its consistent implementation. You will examine the modern consumer and discover how to capture and convert these prospects into clients. You will dive into an overall online marketing strategy that includes how to use content to engage consumers.
You will also discover where to focus your efforts in social media and how to develop a consistent and sustainable content creation strategy. This course provides a thorough overview of social networks like Facebook, Twitter, and LinkedIn as well as image-focused social networks like Instagram and Pinterest. Intellectual property rules will also be covered, and online advertising and paid marketing will be touched upon.
In addition to using technology to market your business, market your listings and connect with clients, technology is used throughout the buying and selling process. When home buyers and sellers do business with real estate professionals, they trust that the information they share will be kept confidential – so it is up to you to protect your clients’ data and protect it from data breaches.
In the second half of the course you will learn about the importance of data privacy and security as well as how to develop data privacy policies and procedures and fulfill legal responsibilities created by a data breach.
The evolution of e-PRO® was developed through a partnership of the NAR and the Social Media Marketing Institute (SMMI) to familiarize today’s agents with the latest technology and social media tools to enhance their business and help them engage with customers and other real estate professionals.
Date: April 8th & 9th, 2019; Registration deadline is April 1st, 2019
Instructor: Angela McMillan
Time: Check-in begins at 8:15 am; Class runs 8:30 am - 4:30 pm; there is a 1-hour lunch break; lunch is not provided
Contact: Heaven Dunning; (269) 373-1554
Tuition: $299/Members | $339/non-Members
Important! If using an Apple product, you will need to use either Firefox or Chrome for Mac to register.
Registration is not guaranteed until payment is received.